Introduction
Australia’s wellness industry is undergoing a profound transformation, and at the heart of it lies Ayurveda—the ancient Indian system of natural healing. In 2025, Ayurvedic herbs are witnessing unprecedented popularity across the country, driven by a shift towards holistic healthcare, preventive wellness, and plant-based remedies.
Recent reports reveal that the Ayurvedic herbs market in Australia is set to grow at an impressive CAGR of 11.7% between 2025 and 2034, proving that Ayurveda is no longer niche—it’s becoming mainstream.
Why Australians Are Turning to Ayurvedic Herbs
- Natural Alternatives – With growing concerns about the side effects of synthetic medications, people are choosing herbal solutions like Ashwagandha, Turmeric, and Tulsi.
- Stress & Mental Health – Ayurveda offers herbs that support relaxation, better sleep, and emotional balance—critical in today’s fast-paced life.
- Immune Support & Longevity – Post-pandemic, immune-boosting herbs are in high demand, with Ayurveda offering time-tested formulations.
- E-Commerce & Accessibility – Online platforms and wellness stores make Ayurvedic supplements more accessible than ever.
- Cultural Influence – Australia’s growing Indian diaspora is spreading awareness about the benefits of Ayurveda in local communities.
Key Players Driving Growth
The Australian Ayurvedic herbs market is supported by a mix of local wellness brands and global Ayurvedic companies. Renowned names like Surya Ayurveda, Ayuna Ayur, Temple Herbs Ayurveda, and global exporters from India are actively catering to the rising demand.
Additionally, supermarkets, health food chains, and e-commerce platforms such as Amazon Australia are boosting the availability of these products nationwide.
The Numbers Behind the Trend
- Market expected to grow at 11.7% CAGR (2025–2034).
- Herbs like Ashwagandha, Turmeric, and Triphala are among the most purchased Ayurvedic products in Australia.
- Young adults (aged 25–40) are the fastest-growing consumer group, as they prioritize natural wellness and lifestyle management.
Challenges and Opportunities
While the momentum is strong, the sector faces challenges such as strict TGA (Therapeutic Goods Administration) regulations, which ensure product safety but can delay new launches. However, this also ensures Australians get only tested and reliable Ayurvedic products, building long-term trust.
For entrepreneurs and health professionals, this represents a golden opportunity—to innovate, educate, and bring Ayurveda into mainstream Australian wellness culture.
Conclusion
The rise of Ayurvedic herbs in Australia reflects a global movement toward integrative healthcare. With an impressive growth trajectory, Ayurveda is not just a passing trend—it’s becoming a permanent part of Australia’s wellness industry.
From the shelves of health stores to the digital carts of online shoppers, Ayurvedic herbs are reshaping how Australians approach health—naturally, holistically, and sustainably.
